Recent news in the unplasticized polyvinyl chloride (uPVC) industry highlights its growing role in sustainable construction, particularly for doors and windows. Innovation, strategic market expansions, and product launches are among the key developments.
Market expansion and investment
VEKA invests in India: In February 2025, German uPVC manufacturer VEKA acquired 100% ownership of its joint venture, NCL Veka, in India. The company announced plans to invest up to Rs 100 crore over six years to fuel innovation and expand its presence in India’s building materials industry.
Apollo Pipes enters doors and windows segment: Also in July 2025, Apollo Pipes announced its entry into the uPVC doors and windows market.
Expansion in Hyderabad: In January 2024, a report noted new entrants in India’s uPVC market, including a new manufacturing unit set up by an unnamed firm in Hyderabad.
Product launches and innovation
Fenesta winter products: In August 2025, Fenesta launched new high-tech uPVC windows and doors designed for winter conditions, alongside an anti-noise campaign.
Sayyas launches new window system: China-based company Sayyas unveiled new uPVC window systems, the DCsty 105 and Warmcore 115 series, in September 2024. The company also introduced an intelligent, automated production line.
Sustainable manufacturing: An industry expert highlighted recent innovations in uPVC production, such as energy-efficient extrusion technologies and advanced recycling systems, which are helping to reduce carbon emissions.
Industry trends and sustainability
Increasing role in green building: An industry expert noted that uPVC is becoming a key material in sustainable construction due to its thermal insulation properties, which improve energy efficiency in buildings. Its recyclability also contributes to its appeal.
Urbanization drives demand: The growing trend of urbanization and a shift toward modern, aesthetic building materials are increasing the demand for uPVC doors and windows in India.
High-rise construction: The material is gaining popularity among high-rise developers for its durability, efficiency, and resistance to environmental factors like salt water, strong winds, and termites.
Competition and market challenges: A market report noted that the uPVC industry faces competition from aluminum products and lower-priced, substandard imported products. However, continued consumer interest in energy efficiency and modern designs supports market growth.